The search for the perfect pair of jeans is something we can all relate to, this in mind, Levi’s bring their Lot No.1 bespoke service to Europe with a new service launching in their London flagship store. Already available in NYC and San Francisco, UK folk will have access to the full treatment from the skilled hands of Saville Row trained master tailor Lizzie Radcliffe. Have your say, from buttons to stitching, rivets to cut, you’ll also be given the choice of some top quality raw selvedge denim from Cone Mills, Kaihara and Isko, Turkey. This true made-to-measure service may just solve all your denim-related woes. Hear more from Radcliffe below and head to 174-176 Regent St, London to get all measured up.