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Fashion March, 13 2014

Fred Perry Announce Blank Canvas Collection with British artist Jamie Reid

We take an exclusive look at the latest Blank Canvas collection from Fred Perry. This time round the brand turn to iconic British artist Jamie Reid, the man behind legendary covers and artwork for the Sex Pistols including Never Mind the Bollocks and God Save The Queen. Three styles are set to be released. The first, A Short Sharp Shock ransom note graphics from 1987 will be applied to twin tipped Fred Perry shirts for men and women, complete with bronze embroidered Laurel Wreath and a white screen printed Jamie Reid signature and OVA symbol on the hem. Second up, multi-colored Liberty inspired by his time at anarchistic publishing house Suburban Press shows Boudicca shaking her spear at the Houses of Parliament, finished with a red embroidered OVA logo. Lastly, more recent work, Time for Magic featuring a screen-printed bronze hare and bronze OVA embroidery. The brand describe “Jamie Reid’s longstanding practice as an artist sits firmly within a tradition of English radical dissent. Political activism and personal empowerment were and still are the driving force behind Reid’s artistic output.”  Additionally Fred Perry have commissioned Belgian artist Peter De Potter to create a series of unique gifs inspired by Reid’s and the collection, on show at Dover Street Market London. The shirts will be sold exclusively from 14-22 March at all three DSM stores and then at all Fred Perry Laurel Wreath shops and online. Head to the gallery for a first look.

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