“Dark grey by day. White by Night” San Francisco based Mission Bicycle Company design the Lumen cycle. 100% retro-reflective wheels and frame, the first of its kind, during night time rides light directed at the bike is sent right back to the source, cat-eyes style, rather than diffusing or scattering. The result is an intense glow announcing your arrival to drivers and pedestrians. An inconspicuous iridescent dark grey during the day, once the sun sets the bike lights up like a nightclub on wheels, hundreds of thousands of microscopic spheres getting to work to produce a glow visible at 1,000 foot. The patented design has allowed coating of 3D rather than 2D surfaces for the first time thanks to the guys at Halo Coatings, this new technique applied to three Mission frames, one single-speed and two geared. This fascinating design is now in its Kickstarter phase, for more head to the page to contribute or reserve your very own retro-reflective city bicycle. Press play.