Fashion March, 21 2014

Inside The Fruit of the Loom – Seek No Further Stores in Berlin & London

Come along as we take a look inside the Seek No Further pop-up stores, a contemporary casualwear label from the folks at old school basics label, Fruit of the Loom. Two retail spaces in Mitte, Berlin and East London, designed by Universal Design Studio, reference their original gallery space form. Raw concrete, simple suspended hanging rails, mirrors and some fruity geometric sculptures for laughs, the studio’s senior director Alexey Kostikov describes the project as “an effortless and fun environment with a particular focus on a tactile experience.” Head to the gallery for more and click here to explore Seek No Further.