Nudie Jeans open their second shop in Stockholm this week. The design of the store is a reflection of the brand’s aesthetic with steel and stained wood fixtures furnished in the space lined with soothing green walls. The exterior facade is covered in “Swedish green” marble with copper window frames that give the shop a uniquely rugged feel. Denim specialists give jean repairs and alterations for free, as well as offering Nudie’s “Repair, Reuse! Reduce” program which gives discounts of 20% for a new pair of jeans when old ones are traded in. You can visit the store in Jakobsbergsgatan 11.
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