Fashion March, 31 2014

Massimo Osti Label Boneville Relaunches for Spring/Summer 2014

Originally launched in 1981 by Stone Island legend Massimo Osti, Boneville gets a second run with the label making a return for the Spring/Summer 2014 season. Headed up by Osti fan John Sharp and Creative Director Adi Wollaston, this new take has been envisioned as a continuation of the Italian designer’s work with the application of new innovations and technologies. Two divisions; Boneville and B.N.V. Sporting Goods will take on maritime and naval themes. Outerwear includes anoraks, raincoats as well as soft suede and leather numbers, as well as knitwear and sharply cut separates. Lorenzo Osti, son of Massimo, comments “I was delighted to discover the way in which my father’s work had been sensitively and successfully interpreted, heralding the original spirit of the brand.” Keep your eye on the website for the launch and visit the Boneville store in London at 52 Artillery Lane, E1 7LS.