Design April, 11 2014

Colorful Danish Design Brand HAY Create Mini-Market for Milan

More Milano design action. Denmark’s brilliantly colorful HAY, makers of possibly the best blanket in the world, present their latest range of home goods in the form of a temporary mini-market (ok, call it a pop-up if you will.) Luckily for those coveting the range, everything on the shelves is available to buy, from glassware to accessories, tote bags to stationery. Also on show, the brand’s collaboration with British designer Sebastian Wrong, “Wrong for HAY,” and Smiley Quilts by designer Bernhard Willhelm. The brand comment, “it’s been enormously successful, partly because, as is Hay’s ethos, everything is reasonably priced so everybody can buy a nice product to carry away with them.” Excellent. See more in the gallery.