After venturing outside of Paris for the first time last Spring/Summer 2014, Dior Homme has now shown its runway collection in Asia three times in the past year. Its latest parade took place in Shanghai’s newly open Long Museum, showcasing a more visually-enhanced version of their Paris show with digitally projected and imposed backgrounds. Creative director Kris Van Assche spoke to the importance of the expansion of Dior Homme into Asian markets, saying he is “not only working for French guys.” It will be interesting to see how successful Dior continues to be commercially among the ever-growing Asian consumers.
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