Dror Benshetrit Talks Design for rOtring Institute

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Dror Benshetrit Talks Design for rOtring Institute

For New York Design Week, rOtring launch a series of videos with rOtring Institute, an exhibition of their writing tools held last week with WantedDesign. As part of the series, they sit down with Dror Benshetrit, founder of interdisciplinary design studio, Dror. Using the new rOtring 800+ mechanical pencil, Benshetrit demonstrates how physically sketching a design before rendering it allows him to gain a deeper understanding of the project at hand. Benshetrit’s application of his ideas on paper conceptually “takes down overwhelming scale,” enabling him to master his projects without “the intimidation.” Watch below.

To view more of rOtring’s video discussions with notable creatives — like Robert Nightingale and Russell Blanchard – visit their YouTube channel.

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