Archibald Optics is a London-based eyewear label offering high-quality frames through a direct-to-consumer model. We know this is nothing new anymore (see: Warby Parker), but it’s apparent that Archibald does things a bit differently. The label works closely with Japanese artisans who hand-cut, shape and finish every frame. Archibald gives us a look at the time and labor-intensive process that goes into each and every frame. Make sure to check them out online and see the video below.