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Fashion June, 16 2014

A Whitewashed Spring/Summer 2015 from Common

In November of last year, we spoke to Swedish designers Saif Bakir and Emma Hedulnd about their brand Common and its upcoming London Collections: Men Spring/Summer 2015 presentation. At the time, they had hinted at graphic prints, but after speaking last week at an exclusive preview it was clear that they wanted to start afresh. With a focus on “whitewash” as well as fashion-forward constructions, the collection seen today was all about clean whites, metallic silvers and fresh cuts. The pieces collectively showcase a sense of visual consistency and are one of our favorites so far from this season’s LC:M.

Highsnobiety