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Books & Magazines June, 16 2014

KRAFT Magazine Inaugural Issue – Yung Lean, Matthew Miller and More

In collaboration with Daniela Trost and Benjamin Zivota, GRUNDTNER & SöHNE release KRAFT Magazine. For the magazine’s inaugural issue, the publication focused on an underlying subject — paradoxes. The theme is apparent in its spotlights on creatives, from teenage Swedish rap/Internet sensation Yung Lean to luxury designer Matthew Miller, and in its cover image of a mini palm tree enclosed in a glass casing. The issue includes pictorials and advertisements that are beyond industry standards. Challenging the archetypical print magazine, KRAFT highlights an underground culture in a refreshing manner. View the images above for a look at the spreads and features.

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