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Watches June, 23 2014

Nendo’s Ruler-Incremented Draftsmen01 Scale Watch

After Nendo‘s collaborative effort on The Envelope boat shoe with Tod’s, the design studio embarks on a new series entitled Draftsmen01. Made obvious by the series name, the assortment of products are inspired by the essential tools of a draftsman, or in other words, a skilled blueprint artist. The first product of the series is the Scale Watch, a stainless steel case and leather strap timepiece unlike normal watches. The dial rings mimic the incremental markings of a ruler, and are placed on the crystal surface of the case rather than inside on the face. It will be available at Seibu department stores starting this Wednesday, June 25, for $160. We are excited to see Nendo’s future releases; this creative agency is taking the design world by storm.

  1. Source: Dezeen
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