Innovative basics are two words that can describe Aime Leon Dore‘s entire Pre-Fall 2014 Collection. The brainchild of Teddy Santis, ALD enhance everyday wear –parkas, crew-necks, rugbys, t-shirts, shorts, sweatpants, baseball caps and tank tops — by completely reworking silhouettes (tapered fits and unfinished seams), and introducing high-quality materials like French terry cloths and waffle knits. From the rugby’s brown buttons to the contrasting waistband of chino shorts, each detail calls for a more sophisticated feel. Finished with navy, maroon, cream and grey — a palette similar to the brand’s inaugural collection — Santis’ drop makes a significant statement to the trendy consumer: Keep it simple. Emerging brands can learn quite a bit from ALD’s consistent line of lifestyle products. The collection is available for purchase here starting today.