A new addition to our list of favorite interior designs is The Loft, a site curated by The Playing Circle. Located near the Prinsengracht Canal in Amsterdam, this interesting take on living quarters is much like The Line. What that means is that although at first glance, the space appears to be a lavish, fully furnished apartment, it is actually a brick-and-mortar retail store. Everything, from the hanging sculptures to the glass shelving in the confines of the interior, is for sale. You can find housewares and furniture from the likes of Foreign Objects, Mendo, Harvest & Co. and Paper Collective. The clean and modern space improves the customer’s experience with charm and familiarity, continuing to push the trend of interactive and integrative shopping. Interested? Act quick, as the location is only open until August 15. More info here.