Inside the New Cheaney Shoes Flagship Store in Mayfair

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No. 01 / 06
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The Telegraph take a tour of Cheaney Shoes’ new store located on the historic Jermyn Street in London’s super fancy Mayfair. Home to fellow luxury footwear names including Crockett and Jones, Church’s and John Lobb, the Northampton maker has gone for a less stuffy setting, not so much wood panelled gentlemen’s club as behind-the-scenes at the workshop. Displaying walls of lasts, rolls of leathers and an exploded version of a classic brogue, all its constituent parts displayed is testimony to the work that goes into each pair. Read on at The Telegraph and get to a look at all the action in our factory tour.

Joseph Cheaney & Sons – 21b Jermyn Street, London, SW1Y 6HP

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