But the big guns are not the only designers on their radar. For a fourth year running, H&M, in partnership with 37 of the world’s most prestigious design schools, has brought attention to the next class of talent through the H&M Design Awards, a design competition that brings together the most promising and talented graduating fashion design students for a chance to fast track their careers.
It all culminates on January 27 during Fashion Week in Stockholm, where one of the finalists will be awarded a big prize: a $60,000 payday, mentoring, a spot at Fashion Week and the opportunity to sell select pieces through H&M’s stores globally in October.
Entrants from the 37 design schools across the globe were narrowed down to eight finalists, including Ximon Lee and Andrea Jiapei Li from the Parsons New School of Design representing the US. The jury that will judge in the competition includes some very familiar international names like Marc by Marc Jacobs Design Director Luella Bartley; singer Lily Allen; photographer Tommy Ton; fashion critic Angelo Flaccavento; and H&M’s own Head of Design, Ann-Sofie Johansson.
The public is also open to weigh in on the H&M Design Awards through the People’s Prize, where folks can vote on their favorite of the eight designers.
Stay tuned for the competition results being revealed at Stockholm Fashion Week. We’ll be there.