Denim March, 12 2015

How to Take Care of Denim with MR PORTER and Michael Williams

Over the years, legions of dedicates to the temple of denim have supplied a plethora of elaborate, outrageous and at times downright nonsensical advice on how to care for beloved denim items. Perhaps sensing that the clamor of multiple solutions was producing static rather than clear answers, MR PORTER stepped in with a concise film that debunks the myths and gets to the heart of the matter. Michael Williams, the force behind “A Continuous Lean,” stars as the video’s Yoda for your denim conundrums. He walks us through the difference between pre-washed and raw denim, the breaking in and washing process and finally, the process of learning when to let your favorite pair of jeans go. Press play to get schooled.

Highsnobiety