Wednesday, October 1st, 2014

3:45 pm

Watch the Evolution of The Levi’s Iconic Batwing Logo


Every brand, no matter how iconic, needs a refresh every once in awhile. As the market shifts, companies must evolve with it or risk becoming obsolete. Retail is particularly fast moving, and with an inexhaustible selection of similar items, it’s…

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Tuesday, September 30th, 2014

Monday, September 29th, 2014

8:00 am

Melt into Patrik Ervell Fall 2014 with this Otherworldy Film

patrik ervell

Patrik Ervell seemingly takes the liquid metal Terminator 2 T-1000 as inspiration for this strange, dark, otherworldly film exploring Fall 2014. Never afraid to put concept first, Ervell celebrates the hi-tech element of his current collection, taking functional, sports fabrics…

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Thursday, September 25th, 2014

Wednesday, September 24th, 2014

1:30 pm

Go Inside a Mine in Wyoming with Ermenegildo Zegna


Rather than the standard “buy my product advert,” Ermenegildo Zegna are moving toward a more immersive storytelling platform to promote their product and brand mission. Their web series, “A Rose Reborn,” feels more like feature films — No blatant logo blasts,…

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Friday, September 19th, 2014

Thursday, September 18th, 2014

10:00 am

Watch How Finex Reinvents the Skillet


As a direct response to the perceived limitations of  aluminum kitchenwares, Mike Whitehead of Finex Cast Iron Cookware Co. is re-discovering the value of cast iron goods. For Mike, a small personal collection of skillets was the impetus for him…

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