The brand has gone through three iterations, the first being their phase during the '90s where they functioned as a relatively big brand. Arena magazine listed MacKenzie as one of the 50 men shaping menswear in the '90s and he had celebrity clientele like Tom Cruise and Ewan McGregor. Cruise even wore a 6876 shirt to the premiere of Mission Impossible 2. This went onto 2001, when the brand was forced to go on hold for a year after his business partner pulled his finances. "The thing with my business partner is that he always wanted me to work with this guy in Japan and that was always a big problem, we didn't see eye to eye on that".

This led to MacKenzie relaunching the brand a year later as a completely independent company which ran on a smaller scale than before. 'That was was the second stage' says MacKenzie. Between 2003 and 2008, the company slowly started to do things he wasn't interesting in doing again - tradeshows, seasonal collections and the like - which put the company in trouble once again. "It looked good but financially it was difficult. Then it was the third stage which is deciding to rip the rulebook up a bit, do our own product, don't do so much wholesale, do a lot of it online and then try and be a studio for design." Which is where the brand finds itself today.

They've even found their way back into a couple of collaborations, with the one with Regent's belt company being the most recognisable and the one with Fred Perry being the most recent. The Fred Perry collaboration happened after MacKenzie started designing their Laurel Wreath collection. "I was in there working and then they said, as a precursor to people seeing the SS12 (Laurel Wreath) range, why don't we do a little range together?" The collection is a ten piece one; there's a couple of new designs and some things they took from their archive and reworked. "One's a really classic mac we did in 2000 that we produced it in Italy. We just took to this great factory in North London and totally went right into it, recut it, used a beautiful fabric and really high end manufacturing. The thing with Fred Perry is that it's not about the things you do, it's about the things you don't do."

The R6 collaboration has been the longest running collaboration in the western hemisphere for the company."I thought we'd do some collaborations with people in product areas that we don't really do ourselves and that was the R6 and Rohan thing". The Rohan thing is the next capsule collection they have planned, teaming up with the traditional technical wear company to create clothing that mixes Rohan's forward thinking fabric technology and Kenneth's design know how.