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Self Edge
Self Edge is Denim
By Nick Schonberger, posted on 16 March 2009
How knowledge moves and develops through the Internet is a topic that continues to intrigue. The growth of forums has allowed in-depth discussion of some of the globes most esoteric subjects. As a result, experts are born from behind screens, and tastes fostered through the discovery of like-minded folks.

Denim is one of the subjects that cleanly fits into the Web’s new model of information sharing. Superfuture, with its own SuperDenim section, is undoubtedly the key location for learning about and sharing thoughts about denim. Conversations can last for years, allowing each thread to form incredibly nuanced views and opinions.

Recently, Self Edge produced the first denim collaboration with Superfuture. The Dry Bones x Self Edge x Superfuture (SExDBxS09) jean sees the thoughts of both store and site come to fruition. Among a great number of beautiful details, the back patch was designed by Superfuture’s own Jimmy C.

Behind the collaboration, and all the special denim projects from Self Edge, is Kiya Babzani. Since launching Self Edge, he’s been able to reflect his own interest in denim and incredible eye into a shop that really is DENIM. I spoke with Kiya just after the release wanting to learn more about the process and his thoughts on how the Internet has played a roll in developing a broader base of knowledgeable consumers.

What follows is a conversation with a man who lives by a distinct life rule: No cords and no turtlenecks.
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