SL: Let's start with Dry Bones. How did you come to work with them on the Superfuture project?

Kiya: The denim enthusiast community have these contests which we run from time to time, where the contestants would wear the same pair of jeans every day for a set amount of time and then put up photos at the end and the person with the best looking pair wins.

Granted, it's all very subjective as to what pair looks best.

So we wanted to do the first official Superfuture jean—“official” as in the people behind the forum, the owners, had a strong say in the final product, too.

And we licensed the Superfuture name and went from there.

We wanted to do it with a company that didn't have massive exposure yet in the States, even though oddly enough Dry Bones has been continually producing denim longer than almost any other company we sell product from.

And they were more willing to produce a new denim to my specs just for this project, which none of my other brands were willing to do because of the minimums involved with producing a denim from scratch.

So it all fell into place and the guys over at Dry Bones had a blast putting this jean together for us.

SL: I can imagine. The denim itself, being woven just for the project—what were you looking for in that?

Kiya: I wanted a heavier than "classic weight" denim with a lot of character not only in the weft but something that was also visible in the warp. Something 16oz or so, dark pure indigo, and slightly resin pressed to give it a darker look. The resin comes right off if you choose to soak the jean before wearing it, which many are choosing to do.

I also wanted something where in spots it almost looks like it's broken twill denim due to the extreme variation in the weave pattern.