Confession time: When we first launched seven days our original plan was to use a bearded model -it was actually a fresh idea at the time, honest. But we couldn't get a model so we ended up shooting still life. And while still life is great and all, we've gotta move forward and, for us, that means using models (and by models we mean mates) to wear the clothing.

The main premise remains the same, what we'd wear over a week. It's not quite workwear, not quite classic, not quite fashion and definitely not preppy, instead it's a giant jumble of all of those looks into (what we think) is a great, cohesive overall look. And, to be honest, all aesthetically authentic curation aside, we all just want to look good.

Credits
Photographer: Brian Ferry
Model: Dan Jenkins
Styling: Jason Dike