"Our mission is to make something that people want. And by wanting to have that, the people who make it get pride and dignity."

While that sounds easy, The Inoue brother's approach to fashion has ensured that it was anything but. The brothers are Kiyoshi and Satoru Inoue, who hail from Denmark by way of Japan – or Scandi-asian as they call themselves.

They got their respective starts in two very different industries. Satoru got his start in graphic design. He worked his way up the ranks, eventually founding a graphic design company in their native Copenhagen. His first real breakthrough was a project with director Lars Von Trier. "We designed the identity for a trilogy he was doing. The first was called Dogville, the second Mandalay and the last one was going to be called Washington but it was never made". Von Trier's well known for being rather difficult to work with, but Satoru says this couldn't be any further from the truth. "It's quite the opposite. We were so inspired by working with him because he didn't care anything about what people think or what the critics would say he'd just do 700% what he feels he wants to do."