What makes a blog interesting? Usually, it's a unique viewpoint. Forgive us for this incredibly pretentious and high minded comparison but, in a weird way, blogs are similar to politics. Decades ago - in the UK at least - politicians used to hold jobs elsewhere before taking up positions in parliament, which gave them hands on experience and an understanding into how their decisions affected others which, in turn, gave them a stronger viewpoint once they got in office. Now there are career politicians who tend to view people as nothing more than key demographics or voting blocks. You could throw a similar accusation at menswear bloggers in recent years. A few years ago, people started blogging to share their viewpoint. Now we have people who learned to blog from other blogs, which, inevitably, brings a second hand worldview. Which is why a blog like Close Up and Private stands out from the rest.

Close Up and Private is helmed by Sergei Sviatchenko, the 58 year old artist currently residing in Denmark. When I meet Sergei in a cafe in Copenhagen, he's wearing a Thom Browne blazer, navy overcoat, grey flannel trousers and Sebago loafers, looking every inch the best dressed man in Denmark that he was awarded by Euroman. 'Yes, I got best dressed in Denmark in 2010!' He notes with a mixture of surprise, joy and slight bemusement at the grandioseness of the title.

This reaction could explain Sviatchenko as a whole, who's still amazed at the attention that Close Up and Private has received. Seen primarily as a style blog to those into menswear, he saw it as a continuation of his previous art projects. "I think it's very interesting that a pure artist has done this and not a designer. This gives it a twist. It's the first time there's been something like this, there aren't many artists, ones who do installations and work in a gallery which does serious business, who've suddenly opened a site."