Moscot Popup at Earnest Sewn

For over 90 years, Moscot has been an eyewear “institution” in New York City. The Moscot Classic frame sets are very recognizable and still continue to sell well decades past their introduction.

To complement their three doors in NYC, Moscot, in conjunction with denim rockers, Earnest Sewn, will open a a pop-up shop inside Sewn’s NY digs highlighting their collaborative “Buffalo Horn MOSCOT Lemtosh frames.” As noted on R29, “Earnest Sewn’s 420-square-foot installation space will be designed in homage to MOSCOT’s initial Rivington location, a shop that once gave the gift of sight (and cool) to Buddy Hollys, Johnny Depps, and plain old ladies alike.” Look for it in April.