Big announcement on the business wire this morning. “Comme des Garçons’ founder and head designer Rei Kawakubo will create this autumn’s guest designer collection at H&M… Rei Kawakubo, famous and admired for her creativity and artistry, will design a women’s and a men’s collection, with some pieces for children too. Accessories and an exclusive unisex fragrance will also be included in the collection…
The world launch of the collection will be at the opening of H&M’s second store in Tokyo, Japan, in the beginning of November. Launch date for other H&M markets will be a few days later.”
H&M’s team-up with designer, Rei Kawakubo, is a major step for H&M in the Japanese market and the Harajuku specifically, which is beginning to see an influx of big retail establishments moving into grounds once held by smaller, niche labels.
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