Rogan for Target at Barneys New York

This seems to a first. FWD is reporting, “Rogan Gregory’s capsule designs for Target may not have generated the same frenzy as the Kate Moss for Topshop collection, but the collection certainly has a fan in Barneys New York. Julie Gilhart, the store’s fashion director, has worked her magic by persuading Target to launch the Rogan for Target collection at her Manhattan and Beverly Hills flagships in advance of their launch at the superstore. The collection, which marks the first time Barneys has carried Target merchandise, will arrive in New York and Los Angeles on May 8 and 15, respectively, and will be carried on the Co-op floor. The pieces will only be in stock for five days-after that, shoppers will have to wait for the mass debut.”

Pretty interesting concept that really begins to elevate the quality of Target’s capsule collections. They aint a box store no mo!