Savile Row tailors lose fight for term ‘bespoke’

Telegraph UK writes about the losing fight by Savile Row Tailor to preserve the use of the term ‘bespoke’ which has been gaining popularity in more commercial suit retailers - even though their suits are truly made by hand. "The Advertising Standards Authority has dismissed a complaint that labelling clothes which have been cut from a template as bespoke is misleading… The word was coined by tailors on Savile Row, London, in the 17th century and referred to a suit which was hand-crafted from a single bolt of cloth without the use of a pre-existing pattern."

Read the full story at Telegraph UK.