IHT - Adding more luxury to sportswear

A great article over at IHT on the how sportswear is beginning to make more of an inroad into the luxury houses of fashion. It is a trend that may have been provoked due to the introduction of new start up brands looking to catch the eye of the higher end buyer. "ports has been a playground for designers frustrated by the status quo of the formal suit and tie side of a man’s wardrobe. Looking good does not always mean dressing up, and new sports brands are merging technical expertise with luxury and style to put casual gear on a par with high fashion."

Full story at International Herald Tribune.