On August 8, Humberto Leon and Carol Lim, who have partnered with Nike Sportswear, will offer 24-hours of athletic-themed fun at their Opening Ceremony store. In addition to setting up a television to allow patrons to watch the first glittering 24 hours of the games (including the opening ceremony of course), the Soho store will sell Nike’s Olympic Air Max 1 sneaker at the Souvenir "shop-in-shop," kiosks will hawk limited-edition jewelery and accessories by Philip Crangi and Fallon, and the shop will host its own participatory "games". Via Refinery29.com.
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