The Rise And Fall Of The “lad mag”

RADAR Magazine checks in with an interesting feature on the changing market for mens magazines. They highlight the rise and fall of the "so-called ‘lad mags.‘ In 1999, the lads came and conquered. They blew off their humorless women’s lib oppressors, sneered at the campy "high-brow" men’s mags like GQ and Esquire and enjoyed explosive circulation. With their markets threatened, the tanned cheesecake men’s magazines had to defend themselves against these young Turks…"

The feature offers circulation figures and summations for "lad mags" like Playboy, FHM, Stuff, and others." An interesting read. (via kempt)