Ikea: Just say no to Chintz

Marching aggressively toward global pre-eminence in the home furnishings market since the 1990s, Ikea has made a public stand against clutter, chintz and pointless decoration. Ikea commercials mercilessly pilloried people with a taste for mock-Edwardian reproduction furniture as life-hating snobs and neurotics, telling them to “stop being so English” and “chuck out the chintz. See the commercial at TheMoment at nytimes.com