When first launched Australia’s Colab definitely brought a new element into the sunglass market. Something that we had previously seen on t-shirts and other pieces was now also apparent on sunglasses – artist collaborations. The idea seems rather simple at first, but Colab goes much further than just slapping a logo or a graphic onto the sunglasses, rather creating a complete story and all that in the highest quality one can wish for.
The chosen artists for Season 2 include Australia’s Dmote, Geneviève Gauckler from France, Josh Petherick, Marok and Tonite/Fergadelic.
Each style has been designed, created and manufactured under the watchful eye of these artists ensuring there is no compromise in the development process. The new collection will be in stores sometime in September. From Colette in Paris to United Arrows in Japan, you can expect the line to pop up in pretty much every storethat is at the fore front of fashion and style. Sounds cheezy, but it’s true!
After the jump more looks of the new season.
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