NYT is reporting in on Target’s latest plans for guerilla style pop-up stores in New York City to help prepare the town for its "full-blown store" coming next year. "Target, continuing its flirtatious relationship with Manhattan shoppers, plans to open four ‘pop-up’ stores around the city next week to sell fall merchandise by its 22 designers…Target is calling these temporary stores bodegas to convey an egalitarian and very New York shopping experience, said Ms. Tesija. They will be located in vacant storefronts in Midtown, Union Square, SoHo and the East Village, and will open Sept. 12, which is the end of Fashion Week."
Read more at New York Times.
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