Adidas SLVR Soho Store

WATM has new details to report on the heavily talked about new label from Adidas. The new Adidas SLVR label, which will include sportswear, accessories and footwear for men and women, has announced that the first stand-alone store will be opening in SoHo during New York’s fashion week in February. Additionally, stores will opening in Paris, also during fashion week, Miami, and Los Angeles later on in the year.