We like the Whyred credo: “Whyred appeals to the anti-conformist, the individual who aspires to a life filled with independent choices and a free-spirited outlook.” The Stockholm based line was started by former H&M colleagues Roland Hjort, Lena Patriksson and Jonas Clason in 1999. They’re work gaining much attention these days and for all the right reasons.
The Whyred Codey Jacket is a great example of their fine work. “Codey is a long tailored double-breasted coat with an extra button above the chest for extra cold days” The wide double breasted front offers a clean shape and look. It’s available now at Whyred online.
More detailed views of the Whyred Codey Jacket after the jump.
Related posts:
»
Whyred Harvey Jacket»
Whyred Baseball Jacket»
Whyred Spring/Summer 2010 ‘Beckett’ Boots»
Whyred Crayle Boots»
Whyred Autumn/Winter 2009
Whyred, ANTI-conformist? You’ve got to be kidding me. Not only is this label Swedish, but it’s hardly anymore “independent” than say Filippa K … Acne … or (appropriately) H&M.