While Hackett is respected and viewed as a heritage brand (which it is) outside of the UK, those on UK soil have know that it’s had a slight image problem for a few years now. Usually being worn by ‘chavs’ (google it if you don’t know the term) would kill off most brands, as it nearly did Burberry, but Hackett have managed to drive a wedge between the Hackett polo wearing cab driver and the man who’d buy items like this shaving kit from their upcoming Autumn/Winter 2009 collection. Aside from being well made and classy, we can’t help but notice how similar the logo on top of the shaving arm is to our own – it’s clear they have great taste.
We’ll be previewing Hackett’s A/W09 collection throughout the week, so watch out for further exclusive drops.
Related posts:
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Hackett Autumn/Winter 2009 Pyjamas»
Hackett Autumn/Winter 2009 Holdall»
Hackett Autumn/Winter 2009 Holdall»
Hackett Autumn/Winter 2009 Accessories»
Hackett Autumn/Winter 2009 Bow Tie
Not sure about the cab drivers as chavs reference. If you go to any cafe popular with London cab drivers, you\’ll see a lot of shawl collar cardys, button-down shirts and boat shoes.
To be honest, cab drivers just came into my head because I’ve seen a good few of them wearing hackett polos, I’ve never seen the shawl collar cardigan, boat shoe wearing cabbies you refer of, but maybe I just live in the wrong neck of the woods.
I used to make the same reference, especially when The Sun\’s chav campaign was in full-flow a couple of years ago. It seemed a more polite way of expressing the sentiment. Took my uncle to point out the error in my statement. It certainly doesn\’t help that Hackett puts out polos embroidered with large St Georges crosses to match the one on the taxi aerial.
It\’s not all cabbies by any means but if you catch the right group of gents you\’ll see what I mean about their Ivy look.