Personal Branding | Selling Michael Owen

What do you do when your team is relegated? Your health questioned? Your career in the balance? In Micheal Owen’s case, you remind potential clubs of your “brand.” A few weeks ago his handlers sent out a 32-page brochure outlining health, skills, and most importantly brand values. Creative Review posted a few images today, which are in total a bit sad. Perhaps though, a solid indication of where one must go 10 years after hitting the lime light and with the potential of a few decent years left.

Hull seems to be calling though, so all is not lost Mr. Owen.

More pages from the brochure follow.