Soulland Spring/Summer 2010 Fedora

After reading Fader’s interview with Soulland, we were intrigued about Soulland’s new hat. So we pulled some strings (that’s how we roll) and now we can show you some backstage shots of Soulland’s SS10 fedora/cap hybrid. As you can see from the shot above, the hat is basically a fedora with a baseball cap brim. We love it (how hyperbolic fashionista of us) but regardless of people’s opinions, it’s sure to be a conversation starter.

Here’s another interesting tidbit of Soulland news for you – Topman’s flagship store in London will be stocking Soulland’s AW09 collection. They’ve been a little cheeky in the press release, calling themselves the ‘exclusive London stockists’ for Soulland – a claim Goodhood might have something to say about.

Once you’ve recovered from the idea of quality menswear appearing at Topman, take a look at more fedora and lookbook shots after the leap.