After reporting about the new Gucci Icon-Temporary initiative a while back, we can finally give you some more detailed information, along with more views at the footwear that will go on sale. Gucci’s Frida Giannini worked with Mark Ronson on this flash sneaker store concept that will be taking off in October 2009.
Together with Mark Ronson, Gucci worked on limited edition Gucci Ronson sneakers. At each destination of the flash sneaker store a new Gucci Ronson sneaker will be introduced, in addition to 18 sneaker styles in the Gucci Icon-Temporary sneaker collection. The collection overall consists of 16 men’s styles and 2 women’s styles, with each sneaker coming with a special Gucci silver or gold metal dog tag. Customers initials can be engraved onto customized leather tags on the laces. Also the packaging has been designed specifically for each city of the tour. On top of the special make-up and packaging, each Gucci Ronson sneaker will come with a 12-inch vinyl record with tracks selected by Mark Ronson.
The first Gucci Icon-Temporary store will debut at Crosby Street in New York City on October 23rd, with Frida Giannini and Mark Ronson attending the kick-off party. The store will open to the public on October 24th and will stay open for 2 weeks. In December the temporary space will move to Miami to coincide with Art Basel Miami and Design Miami and in 2010 the pop-up store will come to London and Tokyo.
More images of the limited edition Gucci Icon-Temporary Footwear follow after the jump.
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This collab. is just fantasic. love the green/red boat shoe and the white/navy with the red sole!
These shoes are all wrong…there, I said it. I think Ronson has great taste but I wouldn\’t be caught dead wearing these.
I especially hate the high-top.
This is one collaboration that gets a D.
god, when is this whole boat shoe thing going to go away… so un-original now.
That gold runner is like an exercise in bad taste…. awful.
These shoes are terrible! The only decent shoe is the blue/white/red version. Who is Mark Ronson to get this opportunity???? I mean, let\’s be real here, he\’d be lucky to design 1 of 18 shoes…instead he\’s doing the whole collection? I think Gucci has made a huge mistake.
I just went to the Icon store today (Crosby St between Spring & Broom St) and these pictures does not do the sneakers justice! There is a full runway of sneakers that are SICK! and by the way, only one style in the store was designed by Mark Ronson. They also offer personalized lettering on leather tabs to put on the sneaker laces and the iphone app has more feathers in the store. If you live or are visiting NYC in the next 2 weeks, this is a must see!!!!!
just copped 3 pairs of the limited edition kix from the icon store on 43 crosby … some slick styles def a must.