Dr. Martens’ Pop-Up By Campaign

FRAME has a great piece up discussing the first pop-up shop build out by Dr. Martens in London. ”Gypframe shelving, industrial PVC curtains, construction-site lighting, metal-grid lockers, shrink-wrap and stencilled signage all belong to the warehouse vernacular in this Dr Martens pop-up store in London… The interior of the first Dr. Martens pop-up store resembles that of a warehouse, a building type that’s been used for temporary retail spaces before  In this case, however, it refers to Doc Martens’ brand identity, says Philip Handford, creative director of design firm Campaign.”

More looks at the Dr. Martens’ Pop-Up Shop by Campaign after the click.