If you have had the recent joy of walking through New York’s Penn Station, you will have seen the new campaign for Dockers in all its glory. As ubiquitous in the building as khaki pants themselves, the marketing expresses a simple charge – “Wear the Pants.”
We chatted with Nathan Laffin, head designer, and Jen Sey, Vice President President of Dockers Global Brand Marketing, to learn more about how design and marketing merge in the Dockers relaunch.
Read the feature here.
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