
Folk have just opened up their second store in that new menswear mecca, Shoreditch. Taking over the space Butcher of Distinction occupied (which, whilst stocking a great selection of Rushmoor pieces, had started to resemble a ghost town) giving it a lick of paint and a good makeover.
They’ve made good use of the space too; adding gym horses, milk churns and shoe storage is packed from floor to ceiling of the 12 ft high building. Our female readers (we know you’re out there) will be glad to know that their women’s range is stocked at the store as well.
Take a look at pictures of the store after the leap.
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I was just there Saturday night when I was in London on vacation. The sales guys could not have been nicer and more helpful. The store is super cool and they\’ve done a great job complimenting their brand with a sympathetic aesthetic with the store\’s decor. It\’s a bit hard to find so look for the ally off Bricklane that\’s emanating kebab smoke.