Sweden’s Lagom explains the inspiration behind their Spring/Summer 2010 line with an almost unexpected ending. “The collection ,’The Blissfully Unaware,’ reflects a society where ancient traditions are increasingly dissolved into easily accessible fragments. The naïve and innocent expression of the clothes tell a story about a snapshot in time of a culture based around polo - assembled with the help of a five minute Google search.” We love the color palette in these first looks.
More looks from the Lagom Spring/Summer 2010 collection after the click.
Related posts:
»
Lagom Spring 2011 Looks»
Lagom Autumn/Winter 2009»
Lagom Summer 2009 Mini Collection»
Nom De Guerre Spring/Summer 2010»
J. Lindeberg Spring/Summer 2010 Campaign
