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Daily News

Prada Presents “First Spring” by Yang Fudong

18 January 2010, 19.49 | Posted in Fashion | 2 comments »
http://www.prada.com/video/SS10spot.flv

“First Spring” is Prada’s latest collaboration with pioneering Chinese artist Yang Fudong. The film showcases young men dressed in Prada menswear in Shanghai. A beautiful production, that you should definitely check out!


Related posts:
» Prada Spring/Summer 2012 Men’s Collection
» Prada Spring/Summer 2010 Look Book
» PRADA Shoes for Spring/Summer 2011
» Prada B.Y.O. Bags
» Hedi Slimane Shoots for Prada Man Spring 2009
2 comments
  1. Plebs Posh Prep

    dig the tune with this film edit after 1:02

  2. [...] Prada’s “First Spring” directed by Yang Fudong In Fashion on May 7, 2010 at 9:00 am This is a short black-and-white film about two male caucasian models experiencing culture shock in 1920′s Shanghai with various objets d’art and fashions from different Chinese dynasties while two different asian couples walk around town admist floating people with suitcases! Makes sense? Yeah, doesn’t make sense to me either. But hey, it’s the fashion world and barely anything makes sense there. But let’s be happy that Prada used MULTICULTURAL MODELS! Yeye. http://www.selectism.com/news/2010/01/18/prada-presents-first-spring-by-yang-fudong/ [...]

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