
On Saturday, the Levi’s Cords by Opening Ceremony tour (if you will) roll’s into San Francisco. The founders of Opening Ceremony, Humberto Leon and Carol Lim, are both graduates of UC Berkley. Given their Bay Area roots, it seemed appropriate for Levi’s to create “a home away from home” for the Levi’s Cords by Opening Ceremony Collection. To that end, Jay Carroll of One Trip Pass helped to create a “store within a store” at the Levi’s Flagship Store in San Francisco’s Union Square. This pop up space within the Levi’s shop will offer the collection as well as some other collaborative items.
Given the publicity of both collection and the “store within a store,” we decided to take some time and dig (a little) into the background of the Levi’s Cords by Opening Ceremony collection. We chatted with Aylin Beyce, designer of the collection, wishing to learn more about the collaborative process and Levi’s background in cordaroy.
Hit the jump to read her responses. (please note the above photograph is by Phillip King, and captures one of the launch campaign sites in San Francisco).
