Fake London Autumn/Winter 2010

Stylesalvage talks up the latest collection from the (returning) Fake London. “In its last incarnation, Fake London sold a sense of Englishness back to this little island by boldly using British heritage iconography such as the Union Jack, the British Bull Terrier and Bulldog, the crown and the Royal crest. At this time, these symbols were considered uncomfortable, kitsch or even outright politically incorrect, however, Fake London’s avant-garde approach paid off and duly saw it crowned the fashion label of choice for a Brit Pop generation.” The line returns with the help of some Italian investment. We’ll keep our eyes on the new Fake.

More looks at the Fake London Autumn/Winter 2010 collection after the click.