PUMA’s Clever Little Shoe Bag Box

Not so much a post on the products of PUMA as much as a bit of respect to them innovating on the shoe box while keeping sustainability in mind. The PUMA S-INDEX challenges the company to uphold some serious environmental requirements. “The introduction of the S-Index for all products and packaging is a standard that serves as a production benchmark and communicates the products’ sustainable features to consumers. Consumers are becoming increasingly discerning in their purchasing choices and the PUMA S-Index will provide a seal of assurance. PUMA’s objective for the next phase of its long-term sustainability program is that 50% of its international product collections in footwear, apparel and accessories and 100% of its packaging are S-INDEX approved by 2015.”