With great pleasure, we introduce Feedbak.
At base level, Feedbak exists as a student organization focused on apparel design. Drawing combined expertise from business and design majors, Feedbak serves as a fashion think tank. Students go through a complete simulation of running a small apparel brand – designing, producing, marketing, and selling a complete line.
Pendleton Woolen Mills sponsors the project, providing access to the materials required to see the designs to finished product. Each year, the Feedbak line presents its latest at the Cornell Design League Fashion Show. Of course, they’ve also created a look book.
We were inspired by the vision of a stranded expedition team, waiting for a signal of hope. In a jagged landscape they keep vigil. One perches on the precipice, sharpening his knife on shrapnel, humming an old song while his comrade swigs from a canteen at his waist. The water tastes like rust and redemption as he swipes at dry lips with his collar. The last man scans the horizon, seeing nothing but the winter sun rising through a fog. The survivors stand. In the interim, undaunted.
Full looks at Feedbak’s collection follow. Keep it up guys, and congratulations on the level of dedication that goes into the success of the organization.
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What an interesting collaboration, and a great end product. The photography especially complements the apparel.
Awesome product, best looking models, creative photo shoot, a dream team combining the best of Cornell and exquisite Pendleton fabrics!
LOL. “The water tastes like rust and redemption as he swipes at dry lips with his collar.”
Running out of water while stranded in the wilderness. HOW FASHIONABLE
Also: Are they stranded at Fall Creek Gorge? If that last guy looked harder, he could probably see Louie’s Lunch “rising through a fog” along with the winter sun. The cheese steak there doesn’t “taste like rust and redemption”, but it’s less than a 5-minute walk away.
Ivy League Menswear with sprigs of ivy emerging from dusty crevices… (city dwellers see pics 2 & 4)…..Cornell does Fashion Right, and picture perfect, too! Keep it up Feedbak team.
[...] 1. Entrepreneurial Campus Adventure. Mac Bishop, an advisee of mine, started a very innovative student group with some others called fEEDBAK, with a stated goal “to provide apparel companies with targeted market research, strategic counsel, and creative design suggestions, while providing students with tangible industry experience and insight into the apparel production process. “ This is no trivial undertaking. Read about their work with Pendleton Wool here. [...]
[...] when we wrote about the fashion line created by Cornell University students? Well, it turns out they aren’t the only members of the student body that have produced [...]